I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.
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I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.
Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career, Apple's been very fortunate in that it's introduced a few of these.
Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes. The ones who see things differently, they're not fond of rules. You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... They push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.
Stay hungry. Stay foolish.
Things don't have to change the world to be important.
Details matter, it's worth waiting to get it right.
You always have to keep pushing to innovate. Dylan could have sung protest songs forever and probably made a lot of money, but he didn't. He had to move on, and when he did, by going electric in 1965, he alienated a lot of people. His 1966 Europe tour was his greatest. The Beatles were the same way. They kept evolving, moving, refining their art. That's what I've always tried to do, keep moving. Otherwise, as Dylan says, if you are not busy being born, you're busy dying.
It's rare that you see an artist in his 30's or 40's able to really contribute something amazing.
If you keep your eye on the profit, you're going to skimp on the product. But if you focus on making really great products, then the profits will follow.
Was George Orwell right about 1984?