The products suck! There's no sex in them anymore!
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Quotes by Steve Jobs
in Quotes & Aphorisms (Life)
Sometimes life is going to hit you in the head with a brick. Don't lose faith.
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But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
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I've always wanted to own and control the primary technology in everything we do.
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You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and the perfect strategy for Apple. But nobody there will listen to me.
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What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds.
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Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
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You've got to start with the customer experience and work back toward the technology, not the other way around.
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My opinion is that the only two computer companies that are software-driven are Apple and next, and I wonder about Apple.
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Mac OS X Tiger will come out long before Longhorn.
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