in Quotes & Aphorisms (Information Technology/IT)
You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and the perfect strategy for Apple. But nobody there will listen to me.
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Information Technology/IT
in Quotes & Aphorisms (Information Technology/IT)
What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds.
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in Quotes & Aphorisms (Information Technology/IT)
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
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in Quotes & Aphorisms (Information Technology/IT)
My opinion is that the only two computer companies that are software-driven are Apple and next, and I wonder about Apple.
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in Quotes & Aphorisms (Information Technology/IT)
Mac OS X Tiger will come out long before Longhorn.
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When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
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in Quotes & Aphorisms (Information Technology/IT)
We had the hardware expertise, the industrial design expertise and the software expertise, including itunes. One of the biggest insights we have was that we decided not to try to manage your music library on the ipod, but to manage it in itunes. Other companies tried to do everything on the device itself and made it so complicated that it was useless.
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in Quotes & Aphorisms (Information Technology/IT)
Look at the design of a lot of consumer products: they're really complicated surfaces. We tried to make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don't put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.
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in Quotes & Aphorisms (Information Technology/IT)
People think it's this veneer, that the designers are handed this box and told, 'Make it look good! ' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.
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- Digital hub (center of our universe) is moving from PC to cloud
- PC now just another client alongside iPhone, iPad, iPod touch,...
- Apple is in danger of hanging on to old paradigm too long (innovator's dilemma)
- Google and Microsoft are further along on the technology, but haven't quite figured it out yet
- tie all of our products together, so we further lock customers into our ecosystem.
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