It just came to me. Everybody was going on about karma, especially in the Sixties. But it occurred to me that karma is instant as well as it influences your past life or your future life. There really is a reaction to what you do now. That's what people ought to be concerned about. Also, I'm fascinated by commercials and promotion as an art form. I enjoy them. So the idea of instant karma was like the idea of instant coffee: presenting something in a new form. I just liked it.
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